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Aims to reach Hispanic market
September 29, 2008
By: TOM BRANNA
Editor
Head & Shoulders has signed New York stylist Antonio Rosales to offer Hispanic beauty aficionados the secret to beautiful hair by becoming the brand’s first stylist and spokesperson devoted to the needs of the growing U.S. Hispanic market. As part of his new duties, Rosales will also launch a scalp care blog through the revamped Head & Shoulders Spanish website, www.amatucabello.com. This blog, new in its category, features topics ranging from seasonal scalp care to new looks ...
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